What characterizes "quantitative research"?

Quantitative research is characterized by its reliance on numerical data and statistical analysis to understand social phenomena. This approach often involves measuring variables, testing hypotheses, and employing statistical techniques to identify patterns, relationships, and causal influences within the data. By focusing on quantifiable elements, researchers can draw conclusions that are generalizable to larger populations, enhancing the objectivity and reliability of the findings.

In contrast, the other options present qualitative research methods. The use of narratives and descriptions to understand social phenomena emphasizes a qualitative approach, where the aim is to gain insights into experiences and social processes. Similarly, exploring subjects through feelings and experiences, as well as analyzing case studies and personal accounts, also aligns with qualitative research methods, which focus on understanding the depth and complexity of human behavior rather than numerical representation. Quantitative research, therefore, stands out due to its methodological emphasis on statistical data and analysis.